Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 600K ratings
Opportunity
Demand weighed against difficulty
Verdict for “vacation”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
2/10
of the top results target it directly
Soft targets
0
apps in the top 10 with a weak spot
Avg. rating
4.84
across the top results
Who holds the top 10
1
2
3
4
6
7
9
10
Wanderlog - Travel Planner
★★★★★★★★★★ 36K · updated 2 days ago
Expedia: Hotels, Flights, Cars
★★★★★★★★★★ 6M · updated 3 days ago
Booking.com: Hotels & Travel
★★★★★★★★★★ 2.2M · updated yesterday
Vrbo: Vacation Rentals
★★★★★★★★★★ 3.2M · updated 3 days ago
in title
5Airbnb
★★★★★★★★★★ 703K · updated yesterday
Tripadvisor: Plan & Book Trips
★★★★★★★★★★ 481K · updated yesterday
Vacasa - Vacation Rentals
★★★★★★★★★★ 24K · updated 23 days ago
in title
8Hopper: Flights, Hotels & Cars
★★★★★★★★★★ 1.2M · updated 11 days ago
Viator Tours & Attractions
★★★★★★★★★★ 290K · updated 4 days ago
KAYAK: Flights, Hotels & Cars
★★★★★★★★★★ 497K · updated 7 days ago
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.