Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Who's Calling Prank Phone Call
Video Call from Killer Clown30/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Entertainment”
Has a subtitle
“Creepy Video Callls”
13/30 characters used.
Uses the 30 characters
19/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “video”.
First paragraph is 21 characters.
Opens with a tight hook
First paragraph is 70 characters.
2,002 characters.
Enough substance
1,106 characters.
2 bullet lines, 33 paragraph breaks.
Easy to scan
4 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.00 average.
Rating of 4.5 or higher
4.25 average.
1,452 ratings.
Enough ratings to be trusted
9,886 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 464 days ago.
Updated recently
Last update 907 days ago.
232 characters of release notes.
Release notes say something
Generic notes: “Bug fixes”
1 language.
Localised listing
1 language.
177 MB.
Reasonable download size
100 MB.