Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Matco Tools
Harbor Freight Tools11/30 characters used.
Uses the 30 characters
20/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Shopping”
Has a subtitle
“Harbor Freight Coupons”
8/30 characters used.
Uses the 30 characters
22/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “harbor”, “freight”.
First paragraph is 171 characters.
Opens with a tight hook
First paragraph is 22 characters.
1,364 characters.
Enough substance
1,776 characters.
6 bullet lines, 7 paragraph breaks.
Easy to scan
0 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.72 average.
Rating of 4.5 or higher
4.78 average.
5,158 ratings.
Enough ratings to be trusted
233,062 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 15 days ago.
Updated recently
Last update 3 days ago.
Generic notes: “Minor bug fixes”
Release notes say something
Generic notes: “The latest version contains bug fixes and performance improvements.”
1 language.
Localised listing
14 languages.
32 MB.
Reasonable download size
43 MB.