Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Pennies: Budget & Bill Tracker
Expense organizer and manager
30/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Budget & Bill Tracker”.
Carries a keyword, not only a brand
Keyword part: “Saving is fun!”.
No filler words.
No wasted words
No filler words.
“Expense organizer and manager”
Has a subtitle
“Your daily budget calculator”
29/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “budget”.
First paragraph is 250 characters.
Opens with a tight hook
First paragraph is 47 characters.
3,729 characters.
Enough substance
2,272 characters.
2 bullet lines, 23 paragraph breaks.
Easy to scan
18 bullet lines, 23 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.57 average.
Rating of 4.5 or higher
4.79 average.
1,814 ratings.
Enough ratings to be trusted
557 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 32 days ago.
Updated recently
Last update 6 days ago.
360 characters of release notes.
Release notes say something
Generic notes: “Hi everyone! This version includes some small bug fixes. Cheers, Juno”
12 languages.
Localised listing
5 languages.
87 MB.
Reasonable download size
200 MB.