Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Fingerprint Login:PassKey Lock
Password Manager - Safe LockPassword Manager - Safe Lock
Autofill Passwords & Passcode
30/30 characters used.
Uses the 30 characters
28/30 characters used.
Keyword part: “PassKey Lock”.
Carries a keyword, not only a brand
Keyword part: “Safe Lock”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Autofill Passwords & Passcode”
Could not read the store page.
Uses the 30 characters
29/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “passwords”.
First paragraph is 49 characters.
Opens with a tight hook
First paragraph is 169 characters.
3,385 characters.
Enough substance
1,949 characters.
3 bullet lines, 10 paragraph breaks.
Easy to scan
1 bullet lines, 11 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
5 iPad screenshots.
2.31 average.
Rating of 4.5 or higher
4.50 average.
1,928 ratings.
Enough ratings to be trusted
16,527 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1803 days ago.
Updated recently
Last update 773 days ago.
372 characters of release notes.
Release notes say something
Generic notes: “We fixed some bugs in this version.”
1 language.
Localised listing
14 languages.
114 MB.
Reasonable download size
41 MB.