Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Breethe: Sleep & Meditation
Aura: Meditation & Sleep, CBTBreethe: Sleep & Meditation
Breathe to Calm Anxiety Stress
Both fight for
Only Aura
27/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Sleep & Meditation”.
Carries a keyword, not only a brand
Keyword part: “Meditation & Sleep, CBT”.
No filler words.
No wasted words
No filler words.
“Breathe to Calm Anxiety Stress”
Has a subtitle
“Mindfulness, Relaxation, Calm”
30/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 141 characters.
Opens with a tight hook
First paragraph is 63 characters.
3,953 characters.
Enough substance
3,784 characters.
0 bullet lines, 33 paragraph breaks.
Easy to scan
15 bullet lines, 20 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.75 average.
Rating of 4.5 or higher
4.67 average.
72,421 ratings.
Enough ratings to be trusted
35,164 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 15 days ago.
Updated recently
Last update 3 days ago.
130 characters of release notes.
Release notes say something
Generic notes: “Thank you for using Aura! This update contains new content, performanc…”
2 languages.
Localised listing
1 language.
160 MB.
Reasonable download size
249 MB.