Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Tuta Mail: Secure Email
Proton Drive: Cloud Storage23/30 characters used.
Uses the 30 characters
27/30 characters used.
Keyword part: “Secure Email”.
Carries a keyword, not only a brand
Keyword part: “Cloud Storage”.
No filler words.
No wasted words
No filler words.
“Encrypted Private Inbox”
Has a subtitle
“Private files & photos backup”
23/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 68 characters.
Opens with a tight hook
First paragraph is 327 characters.
2,959 characters.
Enough substance
1,955 characters.
16 bullet lines, 19 paragraph breaks.
Easy to scan
19 bullet lines, 7 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.72 average.
Rating of 4.5 or higher
4.12 average.
3,686 ratings.
Enough ratings to be trusted
1,193 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 4 days ago.
337 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and performance improvements”
59 languages.
Localised listing
28 languages.
84 MB.
Reasonable download size
235 MB.