Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Tuta Mail: Secure Email
Proton Authenticator23/30 characters used.
Uses the 30 characters
20/30 characters used.
Keyword part: “Secure Email”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Encrypted Private Inbox”
Has a subtitle
“Secure 2FA Authenticator”
23/30 characters used.
Uses the 30 characters
24/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “authenticator”.
First paragraph is 68 characters.
Opens with a tight hook
First paragraph is 107 characters.
2,959 characters.
Enough substance
1,297 characters.
16 bullet lines, 19 paragraph breaks.
Easy to scan
0 bullet lines, 14 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
3 iPad screenshots.
4.72 average.
Rating of 4.5 or higher
4.38 average.
3,686 ratings.
Enough ratings to be trusted
269 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 37 days ago.
337 characters of release notes.
Release notes say something
Generic notes: “Improved app stability, accessibility, and backup options”
59 languages.
Localised listing
10 languages.
84 MB.
Reasonable download size
119 MB.