Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Tuta Mail: Secure Email
Proton Mail - Encrypted EmailProton Mail - Encrypted Email
Fast, private, secure inbox
23/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Secure Email”.
Carries a keyword, not only a brand
Keyword part: “Encrypted Email”.
No filler words.
No wasted words
No filler words.
“Encrypted Private Inbox”
Has a subtitle
“Fast, private, secure inbox”
23/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 68 characters.
Opens with a tight hook
First paragraph is 217 characters.
2,959 characters.
Enough substance
3,103 characters.
16 bullet lines, 19 paragraph breaks.
Easy to scan
13 bullet lines, 11 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.72 average.
Rating of 4.5 or higher
4.75 average.
3,686 ratings.
Enough ratings to be trusted
48,197 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 4 days ago.
337 characters of release notes.
Release notes say something
113 characters of release notes.
59 languages.
Localised listing
29 languages.
84 MB.
Reasonable download size
272 MB.