Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
MyUnum for Members
T. Rowe Price Personal®Only MyUnum for Members
Both fight for
No overlap. These two are not chasing the same searches.
Only T. Rowe Price Pers
18/30 characters used.
Uses the 30 characters
23/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Claim and leave management”
Has a subtitle
“INVEST WITH CONFIDENCE®”
26/30 characters used.
Uses the 30 characters
23/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 278 characters.
Opens with a tight hook
First paragraph is 219 characters.
846 characters.
Enough substance
3,488 characters.
8 bullet lines, 1 paragraph breaks.
Easy to scan
2 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.81 average.
Rating of 4.5 or higher
4.60 average.
14,668 ratings.
Enough ratings to be trusted
22,952 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 19 days ago.
Updated recently
Last update 15 days ago.
Generic notes: “In this release, you'll find minor updates and bug fixes throughout th…”
Release notes say something
200 characters of release notes.
1 language.
Localised listing
1 language.
61 MB.
Reasonable download size
74 MB.