Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
MyUnum for Members
MetLife US App18/30 characters used.
Uses the 30 characters
14/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
Contains filler: “app”.
“Claim and leave management”
Has a subtitle
“Business”
26/30 characters used.
Uses the 30 characters
8/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 278 characters.
Opens with a tight hook
First paragraph is 252 characters.
846 characters.
Enough substance
816 characters.
8 bullet lines, 1 paragraph breaks.
Easy to scan
14 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.81 average.
Rating of 4.5 or higher
4.17 average.
14,668 ratings.
Enough ratings to be trusted
25,422 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 19 days ago.
Updated recently
Last update 45 days ago.
Generic notes: “In this release, you'll find minor updates and bug fixes throughout th…”
Release notes say something
229 characters of release notes.
1 language.
Localised listing
1 language.
61 MB.
Reasonable download size
19 MB.