Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
PayTix
EZ Tolls MA6/30 characters used.
Uses the 30 characters
11/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Utilities”
Has a subtitle
“EZPass MassDOT Account Manager”
9/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 17 characters.
Opens with a tight hook
First paragraph is 50 characters.
2,032 characters.
Enough substance
614 characters.
0 bullet lines, 4 paragraph breaks.
Easy to scan
4 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
4 iPad screenshots.
1.45 average.
Rating of 4.5 or higher
2.18 average.
318 ratings.
Enough ratings to be trusted
56 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 171 days ago.
Updated recently
Last update 38 days ago.
Generic notes: “Security improvements and bug fixes”
Release notes say something
309 characters of release notes.
1 language.
Localised listing
1 language.
2 MB.
Reasonable download size
21 MB.