Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
6/30 characters used.
Uses the 30 characters
10/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “1-1”.
No filler words.
No wasted words
No filler words.
“Utilities”
Has a subtitle
“Utilities”
9/30 characters used.
Uses the 30 characters
9/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 17 characters.
Opens with a tight hook
First paragraph is 73 characters.
2,032 characters.
Enough substance
1,010 characters.
0 bullet lines, 4 paragraph breaks.
Easy to scan
4 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
2/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
1 iPad screenshots.
1.45 average.
Rating of 4.5 or higher
1.50 average.
318 ratings.
Enough ratings to be trusted
472 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 171 days ago.
Updated recently
Last update 315 days ago.
Generic notes: “Security improvements and bug fixes”
Release notes say something
Generic notes: “We updated the app with the latest features, bug fixes, and performanc…”
1 language.
Localised listing
26 languages.
2 MB.
Reasonable download size
99 MB.