Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
TurboTax: File Your Tax Return
IRS30/30 characters used.
Uses the 30 characters
3/30 characters used.
Keyword part: “File Your Tax Return”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“The official IRS app”
Could not read the store page.
Uses the 30 characters
20/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “irs”.
First paragraph is 121 characters.
Opens with a tight hook
First paragraph is 120 characters.
2,850 characters.
Enough substance
544 characters.
14 bullet lines, 7 paragraph breaks.
Easy to scan
8 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.79 average.
Rating of 4.5 or higher
4.55 average.
937,937 ratings.
Enough ratings to be trusted
1,984 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 2 days ago.
61 characters of release notes.
Release notes say something
297 characters of release notes.
2 languages.
Localised listing
2 languages.
274 MB.
Reasonable download size
25 MB.