Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
TurboTax: File Your Tax Return
TaxSlayer: File your taxes30/30 characters used.
Uses the 30 characters
26/30 characters used.
Keyword part: “File Your Tax Return”.
Carries a keyword, not only a brand
Keyword part: “File your taxes”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Max refund + 100% accuracy”
Could not read the store page.
Uses the 30 characters
26/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 121 characters.
Opens with a tight hook
First paragraph is 293 characters.
2,850 characters.
Enough substance
3,403 characters.
14 bullet lines, 7 paragraph breaks.
Easy to scan
23 bullet lines, 33 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.79 average.
Rating of 4.5 or higher
4.76 average.
937,937 ratings.
Enough ratings to be trusted
20,580 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 269 days ago.
61 characters of release notes.
Release notes say something
Generic notes: “Get ready to file your 2025 taxes! 100% accuracy for every tax break…”
2 languages.
Localised listing
2 languages.
274 MB.
Reasonable download size
20 MB.