Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
19/30 characters used.
Uses the 30 characters
22/30 characters used.
Keyword part: “Make friends”.
Carries a keyword, not only a brand
Keyword part: “Make New Friends”.
No filler words.
No wasted words
Contains filler: “new”.
“Chat & Find Your Bff”
Has a subtitle
“Post & Chat fast!”
20/30 characters used.
Uses the 30 characters
17/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 318 characters.
Opens with a tight hook
First paragraph is 48 characters.
805 characters.
Enough substance
1,261 characters.
6 bullet lines, 4 paragraph breaks.
Easy to scan
7 bullet lines, 5 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.45 average.
Rating of 4.5 or higher
4.08 average.
1,515 ratings.
Enough ratings to be trusted
3,013 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 116 days ago.
Updated recently
Last update 32 days ago.
Generic notes: “bug fixes, smoother app”
Release notes say something
Generic notes: “Bug fixes”
1 language.
Localised listing
1 language.
130 MB.
Reasonable download size
92 MB.