Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Cairn – Hiking Safety Tracker
Silk + Sonder Guided Self-CareSilk + Sonder Guided Self-Care
Daily Affirmations & Rituals
29/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Hiking Safety Tracker”.
Carries a keyword, not only a brand
Keyword part: “Care”.
No filler words.
No wasted words
No filler words.
“GPS, Trail Maps & Alerts”
Has a subtitle
“Daily Affirmations & Rituals”
24/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 58 characters.
Opens with a tight hook
First paragraph is 349 characters.
2,430 characters.
Enough substance
3,625 characters.
15 bullet lines, 12 paragraph breaks.
Easy to scan
37 bullet lines, 10 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.71 average.
Rating of 4.5 or higher
4.90 average.
532 ratings.
Enough ratings to be trusted
3,905 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 181 days ago.
Updated recently
Last update 50 days ago.
Generic notes: “An important bug fix”
Release notes say something
Generic notes: “Fixed daily poll issue”
1 language.
Localised listing
1 language.
80 MB.
Reasonable download size
383 MB.