Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Cairn – Hiking Safety Tracker
Fottur: All Hiking Trails MapsCairn – Hiking Safety Tracker
GPS, Trail Maps & Alerts
29/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Hiking Safety Tracker”.
Carries a keyword, not only a brand
Keyword part: “All Hiking Trails Maps”.
No filler words.
No wasted words
No filler words.
“GPS, Trail Maps & Alerts”
Has a subtitle
“Hike & Bike GPS Route Tracker”
24/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 58 characters.
Opens with a tight hook
First paragraph is 246 characters.
2,430 characters.
Enough substance
2,483 characters.
15 bullet lines, 12 paragraph breaks.
Easy to scan
7 bullet lines, 10 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.71 average.
Rating of 4.5 or higher
3.87 average.
532 ratings.
Enough ratings to be trusted
106 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 181 days ago.
Updated recently
Last update 552 days ago.
Generic notes: “An important bug fix”
Release notes say something
73 characters of release notes.
1 language.
Localised listing
1 language.
80 MB.
Reasonable download size
240 MB.