Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Cairn – Hiking Safety Tracker
Map My Tracks: walking trackerMap My Tracks: walking tracker
GPS walking and hiking tracker
29/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Hiking Safety Tracker”.
Carries a keyword, not only a brand
Keyword part: “walking tracker”.
No filler words.
No wasted words
No filler words.
“GPS, Trail Maps & Alerts”
Has a subtitle
“GPS walking and hiking tracker”
24/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “walking”, “tracker”.
First paragraph is 58 characters.
Opens with a tight hook
First paragraph is 67 characters.
2,430 characters.
Enough substance
3,679 characters.
15 bullet lines, 12 paragraph breaks.
Easy to scan
5 bullet lines, 14 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.71 average.
Rating of 4.5 or higher
4.62 average.
532 ratings.
Enough ratings to be trusted
332 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 180 days ago.
Updated recently
Last update 197 days ago.
Generic notes: “An important bug fix”
Release notes say something
164 characters of release notes.
1 language.
Localised listing
9 languages.
80 MB.
Reasonable download size
47 MB.