Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Novara Flex: Safety Management
ExxonMobil PSMS30/30 characters used.
Uses the 30 characters
15/30 characters used.
Keyword part: “Safety Management”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Business”
Has a subtitle
“Business”
8/30 characters used.
Uses the 30 characters
8/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 292 characters.
Opens with a tight hook
First paragraph is 199 characters.
1,131 characters.
Enough substance
1,081 characters.
0 bullet lines, 3 paragraph breaks.
Easy to scan
4 bullet lines, 3 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
2/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
2 iPad screenshots.
4.65 average.
Rating of 4.5 or higher
3.89 average.
28,728 ratings.
Enough ratings to be trusted
19 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 121 days ago.
Updated recently
Last update 25 days ago.
144 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and performance improvements”
1 language.
Localised listing
13 languages.
9 MB.
Reasonable download size
178 MB.