Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Stripe Dashboard
Square Invoices: Invoice MakerSquare Invoices: Invoice Maker
Invoicing, Estimates, Bills
16/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Invoice Maker”.
No filler words.
No wasted words
No filler words.
“Accept and manage payments”
Has a subtitle
“Invoicing, Estimates, Bills”
26/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 168 characters.
Opens with a tight hook
First paragraph is 134 characters.
826 characters.
Enough substance
2,292 characters.
9 bullet lines, 5 paragraph breaks.
Easy to scan
8 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.70 average.
Rating of 4.5 or higher
4.83 average.
68,545 ratings.
Enough ratings to be trusted
93,056 ratings.
No recent written reviews available.
Recent reviews are positive
Last 40 written reviews average 3.0★.
Last update 15 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “Bug fixes and improvements”
Release notes say something
436 characters of release notes.
12 languages.
Localised listing
5 languages.
147 MB.
Reasonable download size
716 MB.