Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Stripe Dashboard
Mercury | Bank Differently16/30 characters used.
Uses the 30 characters
26/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Bank Differently”.
No filler words.
No wasted words
No filler words.
“Accept and manage payments”
Has a subtitle
Could not read the store page.
26/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 168 characters.
Opens with a tight hook
First paragraph is 363 characters.
826 characters.
Enough substance
1,519 characters.
9 bullet lines, 5 paragraph breaks.
Easy to scan
2 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.70 average.
Rating of 4.5 or higher
4.88 average.
68,545 ratings.
Enough ratings to be trusted
13,199 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 15 days ago.
Updated recently
Last update 11 days ago.
Generic notes: “Bug fixes and improvements”
Release notes say something
Generic notes: “→ You now can add Mercury cards directly from the Wallet app by tappin…”
12 languages.
Localised listing
1 language.
147 MB.
Reasonable download size
228 MB.