Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Proton Mail - Encrypted Email
mail.com - email & cloudProton Mail - Encrypted Email
Fast, private, secure inbox
29/30 characters used.
Uses the 30 characters
24/30 characters used.
Keyword part: “Encrypted Email”.
Carries a keyword, not only a brand
Keyword part: “email & cloud”.
No filler words.
No wasted words
No filler words.
“Fast, private, secure inbox”
Has a subtitle
“Mailbox for storage & mail”
27/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “mail”.
First paragraph is 217 characters.
Opens with a tight hook
First paragraph is 94 characters.
3,103 characters.
Enough substance
3,875 characters.
13 bullet lines, 11 paragraph breaks.
Easy to scan
10 bullet lines, 16 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.75 average.
Rating of 4.5 or higher
4.71 average.
48,197 ratings.
Enough ratings to be trusted
104,751 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 11 days ago.
113 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and stability improvements”
29 languages.
Localised listing
4 languages.
272 MB.
Reasonable download size
353 MB.