Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Proton Mail - Encrypted Email
Tuta Mail: Secure EmailProton Mail - Encrypted Email
Fast, private, secure inbox
29/30 characters used.
Uses the 30 characters
23/30 characters used.
Keyword part: “Encrypted Email”.
Carries a keyword, not only a brand
Keyword part: “Secure Email”.
No filler words.
No wasted words
No filler words.
“Fast, private, secure inbox”
Has a subtitle
“Encrypted Private Inbox”
27/30 characters used.
Uses the 30 characters
23/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 217 characters.
Opens with a tight hook
First paragraph is 68 characters.
3,103 characters.
Enough substance
2,959 characters.
13 bullet lines, 11 paragraph breaks.
Easy to scan
16 bullet lines, 19 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.75 average.
Rating of 4.5 or higher
4.72 average.
48,197 ratings.
Enough ratings to be trusted
3,686 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 4 days ago.
113 characters of release notes.
Release notes say something
337 characters of release notes.
29 languages.
Localised listing
59 languages.
272 MB.
Reasonable download size
84 MB.