Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Proton Mail - Encrypted Email
Spark Mail: AI Email AssistantProton Mail - Encrypted Email
Fast, private, secure inbox
29/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Encrypted Email”.
Carries a keyword, not only a brand
Keyword part: “AI Email Assistant”.
No filler words.
No wasted words
No filler words.
“Fast, private, secure inbox”
Has a subtitle
“Streamline your email inbox”
27/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “email”.
First paragraph is 217 characters.
Opens with a tight hook
First paragraph is 30 characters.
3,103 characters.
Enough substance
3,837 characters.
13 bullet lines, 11 paragraph breaks.
Easy to scan
0 bullet lines, 24 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
10 iPad screenshots.
4.75 average.
Rating of 4.5 or higher
4.62 average.
48,197 ratings.
Enough ratings to be trusted
82,580 ratings.
No recent written reviews available.
Recent reviews are positive
Last 40 written reviews average 2.5★.
Last update 4 days ago.
Updated recently
Last update 10 days ago.
113 characters of release notes.
Release notes say something
409 characters of release notes.
29 languages.
Localised listing
10 languages.
272 MB.
Reasonable download size
382 MB.