Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Microsoft Authenticator
GoGuardian Parent AppOnly Microsoft Authenti
Both fight for
No overlap. These two are not chasing the same searches.
Only GoGuardian Parent
23/30 characters used.
Uses the 30 characters
21/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
Contains filler: “app”.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 259 characters.
Opens with a tight hook
First paragraph is 274 characters.
2,531 characters.
Enough substance
1,531 characters.
2 bullet lines, 8 paragraph breaks.
Easy to scan
10 bullet lines, 9 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.71 average.
Rating of 4.5 or higher
1.63 average.
705,019 ratings.
Enough ratings to be trusted
290 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 48 days ago.
169 characters of release notes.
Release notes say something
243 characters of release notes.
42 languages.
Localised listing
1 language.
226 MB.
Reasonable download size
38 MB.