Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Microsoft Authenticator
Bark - Parental ControlsMicrosoft Authenticator
Protects your online identity
23/30 characters used.
Uses the 30 characters
24/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Keyword part: “Parental Controls”.
No filler words.
No wasted words
No filler words.
“Protects your online identity”
Has a subtitle
Could not read the store page.
29/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 259 characters.
Opens with a tight hook
First paragraph is 234 characters.
2,531 characters.
Enough substance
3,251 characters.
2 bullet lines, 8 paragraph breaks.
Easy to scan
5 bullet lines, 11 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.71 average.
Rating of 4.5 or higher
4.25 average.
705,019 ratings.
Enough ratings to be trusted
35,900 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 91 days ago.
169 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and improvements.”
42 languages.
Localised listing
1 language.
226 MB.
Reasonable download size
30 MB.