Two listings, one rope
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Section by section
The numbers
Keywords in title + subtitle
Check by check
12/30 characters used.
Uses the 30 characters
8/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Health & Fitness”
Has a subtitle
“Real-Time Focus Tracking”
16/30 characters used.
Uses the 30 characters
24/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 57 characters.
Opens with a tight hook
First paragraph is 314 characters.
1,112 characters.
Enough substance
2,936 characters.
6 bullet lines, 10 paragraph breaks.
Easy to scan
5 bullet lines, 17 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshot is landscape.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.19 average.
Rating of 4.5 or higher
4.85 average.
77 ratings.
Enough ratings to be trusted
93 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 20 days ago.
Updated recently
Last update 256 days ago.
213 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and visual updates”
21 languages.
Localised listing
1 language.
9 MB.
Reasonable download size
156 MB.