Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Airmail for Gmail Outlook Mail
Email Client - Boomerang MailEmail Client - Boomerang Mail
Gmail, Outlook E-mail Triage
30/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Boomerang Mail”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Gmail, Outlook E-mail Triage”
Could not read the store page.
Uses the 30 characters
28/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “mail”.
First paragraph is 31 characters.
Opens with a tight hook
First paragraph is 224 characters.
3,866 characters.
Enough substance
1,334 characters.
113 bullet lines, 24 paragraph breaks.
Easy to scan
11 bullet lines, 8 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshot is landscape.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.24 average.
Rating of 4.5 or higher
4.62 average.
4,145 ratings.
Enough ratings to be trusted
4,661 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 88 days ago.
Generic notes: “Bug fixes”
Release notes say something
Generic notes: “Miscellaneous bug fixes and improvements”
28 languages.
Localised listing
8 languages.
171 MB.
Reasonable download size
125 MB.