Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Airmail for Gmail Outlook Mail
HEY Email30/30 characters used.
Uses the 30 characters
9/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Email at its best, by Basecamp”
Could not read the store page.
Uses the 30 characters
30/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “email”.
First paragraph is 31 characters.
Opens with a tight hook
First paragraph is 34 characters.
3,866 characters.
Enough substance
4,000 characters.
113 bullet lines, 24 paragraph breaks.
Easy to scan
0 bullet lines, 13 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshot is landscape.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.24 average.
Rating of 4.5 or higher
4.65 average.
4,145 ratings.
Enough ratings to be trusted
4,325 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “Bug fixes”
Release notes say something
Generic notes: “Bug fixes and improvements”
28 languages.
Localised listing
1 language.
171 MB.
Reasonable download size
138 MB.