Keyword Scout

Is this keyword worth the climb?

Demand

Not in App Store autocomplete, which usually means little search traffic.

Difficulty

Top 10 median: 93K ratings

Opportunity

Demand weighed against difficulty

Verdict for “asleep”

Skip it

Hard to rank for and little evidence of demand. Spend the characters elsewhere.

Keyword in title

2/10

of the top results target it directly

Soft targets

apps in the top 10 with a weak spot

Avg. rating

4.25

across the top results

Who holds the top 10

ASleep: Tracker and Relax

★★★★★★★★★★ 1.4K · updated 2 mo ago

in title

AutoSleep: Watch Sleep Tracker

★★★★★★★★★★ 62K · updated 17 days ago

ShutEye®: Sleep Tracker, Sound

★★★★★★★★★★ 350K · updated 4 days ago

Sleepy: Sounds to Fall Asleep

★★★★★★★★★★ 0 · updated 1.6 yr ago

in titlesoft: under 500 ratings

Sleep Sounds White Noise, Rain

★★★★★★★★★★ 36K · updated 2.6 yr ago

soft: not updated in a year

BetterSleep: Relax and Sleep

★★★★★★★★★★ 391K · updated 10 days ago

Sleep Sounds by Sleep Pillow

★★★★★★★★★★ 90K · updated 2.9 yr ago

soft: not updated in a year

Pillow: Sleep Tracker

★★★★★★★★★★ 96K · updated 8 days ago

White Noise Deep Sleep Sounds

★★★★★★★★★★ 209K · updated 7 days ago

Headspace: Sleep & Meditation

★★★★★★★★★★ 974K · updated 3 days ago

Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.