Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 250K ratings
Opportunity
Demand weighed against difficulty
Verdict for “boo”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
2/10
of the top results target it directly
Soft targets
0
apps in the top 10 with a weak spot
Avg. rating
4.39
across the top results
Who holds the top 10
1
3
5
6
7
8
9
10
Boo Dating App: Date & Friends
★★★★★★★★★★ 210K · updated 3 days ago
in title
2Bumble Dating App: Meet & Date
★★★★★★★★★★ 1.8M · updated yesterday
My Boo: Virtual Pet Take Care
★★★★★★★★★★ 19K · updated 15 days ago
in title
4Hinge Dating App: Match & Date
★★★★★★★★★★ 1.1M · updated 4 days ago
Tinder Dating App: Date & Chat
★★★★★★★★★★ 1.8M · updated 2 days ago
Badoo Dating: Meet New People
★★★★★★★★★★ 149K · updated 4 days ago
Yubo: Chat Meet & Make Friends
★★★★★★★★★★ 373K · updated 2 days ago
OkCupid Dating: Date Singles
★★★★★★★★★★ 289K · updated 2 mo ago
DOWN: The Casual Dating App
★★★★★★★★★★ 129K · updated 3 days ago
Bumpy – International Dating
★★★★★★★★★★ 41K · updated yesterday
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.