Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 2K ratings
Opportunity
Demand weighed against difficulty
Verdict for “play call”
Quiet trail
Easy to rank, but few people search for it. Worth a slot only if it is cheap to add.
Keyword in title
0/10
of the top results target it directly
Soft targets
7
apps in the top 10 with a weak spot
Avg. rating
4.42
across the top results
Who holds the top 10
1
3
7
10
Callplay - Live & Video Call
★★★★★★★★★★ 43 · updated 1 mo ago
soft: under 500 ratings
2Fake Call Practice & Training
★★★★★★★★★★ 49K · updated 7 mo ago
My Call-Prank Call App
★★★★★★★★★★ 147 · updated 5.7 yr ago
soft: under 500 ratings
4Fake Call
★★★★★★★★★★ 13K · updated 1.7 yr ago
soft: not updated in a year
5Simple Fake Call
★★★★★★★★★★ 45 · updated 15 days ago
soft: under 500 ratings
6Prank Caller - Phone Dial App
★★★★★★★★★★ 108K · updated 7 mo ago
Incoming Call: John Pork Prank
★★★★★★★★★★ 326 · updated today
soft: under 500 ratings
8Call From Santa 2022
★★★★★★★★★★ 2.5K · updated 5.6 yr ago
soft: not updated in a year
9PrankDial - #1 Prank Call App
★★★★★★★★★★ 88K · updated 19 days ago
Who's Calling Prank Phone Call
★★★★★★★★★★ 1.5K · updated 1.3 yr ago
soft: not updated in a year
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.