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Pulling metadata, screenshots and recent reviews from the App Store.
Listing audit · 🇺🇸 United States
VA: Health and Benefits
US Department of Veterans Affairs (VA)
Current altitude
0m
86/100High Campsummit 8,849 m
Well optimised. What's left is fine-tuning.
Land the top 3 fixes below and this listing reaches 98/100 · 8,672 m (Summit Ridge).
7,610 mRating
4.81
★★★★★★★★★★
Ratings
395K
all time
Last update
18 days ago
v2.84.0
Category
Medical
Free
Your route up
The 4 fixes worth the most altitude
Ordered by how many points each one adds to the score. Start at the top.
- 1+5
Reach: localised listing
Fix1 language.
Each localisation adds a new title, subtitle and 100-character keyword field. Even without translating the app, localise the listing for ES, DE, FR, PT-BR and JA.
- 2+4
Title: uses the 30 characters
Improve23/30 characters used.
The title is the heaviest ranking field. You have 7 characters unused: add your strongest keyword after the name, e.g. “VA: Health and: <main keyword>”.
- 3+3
Freshness: release notes say something
FixGeneric notes: “We added general improvements and fixed a few bugs.”
“Bug fixes and improvements” tells existing users nothing. Name what changed: it is free re-engagement copy shown in the Updates tab.
Keyword map
What Apple indexes, and what it ignores
On iOS, only the title, subtitle and hidden keyword field count for search. The description does not. Words you only mention there are invisible.
Indexedtitle + subtitle
2 unique words. Apple combines them, so “budget” and “planner” also rank for “budget planner”.
Storefront
9 of 10 screenshot slots used
The first three do most of the selling: they appear directly in search results. Read them as a stranger would, in two seconds.
1 · in search
2 · in search
3 · in search
4
5Review radar
Not enough written reviews yet
Apple returned fewer than five written reviews for this store. Try another country, or come back when more arrive.
On the same mountain
How the neighbours score
Apps Apple shows next to this one, run through the same audit.
Full checklist
All 20 checks
Title82⌄
- Uses the 30 characters23/30 characters used.The title is the heaviest ranking field. You have 7 characters unused: add your strongest keyword after the name, e.g. “VA: Health and: <main keyword>”.Improve
- Carries a keyword, not only a brandKeyword part: “Health and Benefits”.Good
- No wasted wordsNo filler words.Good
Description87⌄
- Opens with a tight hookFirst paragraph is 137 characters.
Ready to rewrite the listing?
Metadata Studio checks character limits, wasted words and keyword coverage as you type.
Audit of the public listing as of today. The hidden 100-character keyword field cannot be read from outside App Store Connect, so it is not scored.
