Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
19/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Message without Matching”
Has a subtitle
“Gays Dating App”
24/30 characters used.
Uses the 30 characters
15/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “gays”, “dating”.
First paragraph is 55 characters.
Opens with a tight hook
First paragraph is 43 characters.
1,513 characters.
Enough substance
2,506 characters.
11 bullet lines, 10 paragraph breaks.
Easy to scan
18 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.58 average.
Rating of 4.5 or higher
4.09 average.
9,506 ratings.
Enough ratings to be trusted
4,087 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 43 days ago.
Updated recently
Last update 451 days ago.
177 characters of release notes.
Release notes say something
Generic notes: “localizations”
1 language.
Localised listing
29 languages.
33 MB.
Reasonable download size
153 MB.