Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Outbound: Walk & Hike Outside
Cairn – Hiking Safety TrackerOutbound: Walk & Hike Outside
Simple habit for better health
29/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Walk & Hike Outside”.
Carries a keyword, not only a brand
Keyword part: “Hiking Safety Tracker”.
No filler words.
No wasted words
No filler words.
“Simple habit for better health”
Has a subtitle
“GPS, Trail Maps & Alerts”
30/30 characters used.
Uses the 30 characters
24/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 75 characters.
Opens with a tight hook
First paragraph is 58 characters.
4,000 characters.
Enough substance
2,430 characters.
11 bullet lines, 31 paragraph breaks.
Easy to scan
15 bullet lines, 12 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.77 average.
Rating of 4.5 or higher
4.71 average.
301 ratings.
Enough ratings to be trusted
532 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 35 days ago.
Updated recently
Last update 180 days ago.
Generic notes: “Bug fixes and performance improvements”
Release notes say something
Generic notes: “An important bug fix”
1 language.
Localised listing
1 language.
95 MB.
Reasonable download size
80 MB.