Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
ZeroTier One
NetBird P2P VPN12/30 characters used.
Uses the 30 characters
15/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Utilities”
Has a subtitle
“Zero configuration VPN”
9/30 characters used.
Uses the 30 characters
22/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “vpn”.
First paragraph is 315 characters.
Opens with a tight hook
First paragraph is 298 characters.
1,224 characters.
Enough substance
298 characters.
0 bullet lines, 5 paragraph breaks.
Easy to scan
0 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
4 iPad screenshots.
3.83 average.
Rating of 4.5 or higher
3.89 average.
212 ratings.
Enough ratings to be trusted
55 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 380 days ago.
Updated recently
Last update 4 days ago.
593 characters of release notes.
Release notes say something
1471 characters of release notes.
1 language.
Localised listing
1 language.
10 MB.
Reasonable download size
79 MB.