Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
The General Insurance App
See how much you can save!
10/30 characters used.
Uses the 30 characters
25/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
Contains filler: “app”.
“Insurance access on the go”
Has a subtitle
“See how much you can save!”
26/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 70 characters.
Opens with a tight hook
First paragraph is 252 characters.
795 characters.
Enough substance
1,319 characters.
10 bullet lines, 4 paragraph breaks.
Easy to scan
7 bullet lines, 12 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
0 iPad screenshots.
2.43 average.
Rating of 4.5 or higher
4.69 average.
47 ratings.
Enough ratings to be trusted
227,502 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 42 days ago.
Generic notes: “Minor bug fixes”
Release notes say something
150 characters of release notes.
2 languages.
Localised listing
2 languages.
30 MB.
Reasonable download size
58 MB.