Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Carbon - MTG Utility
Mutility: MTG Life CounterMutility: MTG Life Counter
Magic Score Tracker & Dice
20/30 characters used.
Uses the 30 characters
26/30 characters used.
Keyword part: “MTG Utility”.
Carries a keyword, not only a brand
Keyword part: “MTG Life Counter”.
No filler words.
No wasted words
No filler words.
“MTG Tabletop Utility”
Has a subtitle
“Magic Score Tracker & Dice”
20/30 characters used.
Uses the 30 characters
26/30 characters used.
Repeats title words: “mtg”, “utility”.
Adds new keywords
No words repeated from the title.
First paragraph is 67 characters.
Opens with a tight hook
First paragraph is 356 characters.
143 characters.
Enough substance
1,586 characters.
3 bullet lines, 1 paragraph breaks.
Easy to scan
11 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.88 average.
Rating of 4.5 or higher
4.76 average.
3,519 ratings.
Enough ratings to be trusted
825 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2553 days ago.
Updated recently
Last update 18 days ago.
132 characters of release notes.
Release notes say something
Generic notes: “Minor bug fixes. If you like using Mutility, please consider reviewin…”
1 language.
Localised listing
26 languages.
71 MB.
Reasonable download size
8 MB.