Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Coverstar - Positive Social
JusTalk Kids - Safe MessengerJusTalk Kids - Safe Messenger
Video Chat, Voice Calls & Text
27/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Positive Social”.
Carries a keyword, not only a brand
Keyword part: “Safe Messenger”.
No filler words.
No wasted words
No filler words.
“Go viral, not toxic.”
Has a subtitle
“Video Chat, Voice Calls & Text”
20/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 117 characters.
Opens with a tight hook
First paragraph is 268 characters.
1,708 characters.
Enough substance
3,678 characters.
4 bullet lines, 9 paragraph breaks.
Easy to scan
14 bullet lines, 15 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
10 iPad screenshots.
4.74 average.
Rating of 4.5 or higher
4.55 average.
217,041 ratings.
Enough ratings to be trusted
17,099 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 0 days ago.
Updated recently
Last update 8 days ago.
Generic notes: “Bug fixes and performance improvements”
Release notes say something
454 characters of release notes.
2 languages.
Localised listing
15 languages.
382 MB.
Reasonable download size
260 MB.