Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
29/30 characters used.
Uses the 30 characters
26/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Dating & Friends”.
No filler words.
No wasted words
No filler words.
“Gays Dating App”
Has a subtitle
“5.8M cumulative sign-ups”
15/30 characters used.
Uses the 30 characters
24/30 characters used.
Repeats title words: “gays”, “dating”.
Adds new keywords
No words repeated from the title.
First paragraph is 43 characters.
Opens with a tight hook
First paragraph is 20 characters.
2,506 characters.
Enough substance
3,377 characters.
18 bullet lines, 4 paragraph breaks.
Easy to scan
9 bullet lines, 12 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.09 average.
Rating of 4.5 or higher
3.70 average.
4,087 ratings.
Enough ratings to be trusted
819 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 451 days ago.
Updated recently
Last update 39 days ago.
Generic notes: “localizations”
Release notes say something
65 characters of release notes.
29 languages.
Localised listing
5 languages.
153 MB.
Reasonable download size
207 MB.