Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
CDC's Milestone Tracker
Google Health (Fitbit)23/30 characters used.
Uses the 30 characters
22/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
No filler words.
No wasted words
No filler words.
“Health & Fitness”
Has a subtitle
“Your personalized health coach”
16/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “health”.
First paragraph is 249 characters.
Opens with a tight hook
First paragraph is 268 characters.
1,827 characters.
Enough substance
3,345 characters.
8 bullet lines, 4 paragraph breaks.
Easy to scan
1 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.86 average.
Rating of 4.5 or higher
4.47 average.
10,376 ratings.
Enough ratings to be trusted
702,448 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 62 days ago.
Updated recently
Last update 4 days ago.
130 characters of release notes.
Release notes say something
Generic notes: “General stability improvements and bug fixes.”
1 language.
Localised listing
32 languages.
61 MB.
Reasonable download size
507 MB.