Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
28/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Self-Care Journal”.
Carries a keyword, not only a brand
Keyword part: “CBT Self Help Journal”.
No filler words.
No wasted words
No filler words.
“Affirmations and Vision Board”
Has a subtitle
“Mood Tracker & Thought Diary”
29/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 97 characters.
Opens with a tight hook
First paragraph is 269 characters.
3,259 characters.
Enough substance
3,995 characters.
5 bullet lines, 25 paragraph breaks.
Easy to scan
15 bullet lines, 16 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
10 iPad screenshots.
4.88 average.
Rating of 4.5 or higher
4.84 average.
44,967 ratings.
Enough ratings to be trusted
29,388 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 0 days ago.
Updated recently
Last update 19 days ago.
378 characters of release notes.
Release notes say something
Generic notes: “Updated for iOS 27. Minor bug fixes and improvements.”
1 language.
Localised listing
10 languages.
118 MB.
Reasonable download size
208 MB.