Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
The General Insurance App
Root: Better car insuranceRoot: Better car insurance
Good drivers save money
25/30 characters used.
Uses the 30 characters
26/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Better car insurance”.
Contains filler: “app”.
No wasted words
No filler words.
“See how much you can save!”
Has a subtitle
“Good drivers save money”
26/30 characters used.
Uses the 30 characters
23/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 252 characters.
Opens with a tight hook
First paragraph is 296 characters.
1,319 characters.
Enough substance
3,366 characters.
7 bullet lines, 12 paragraph breaks.
Easy to scan
13 bullet lines, 14 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
iPhone only, nothing to add.
4.69 average.
Rating of 4.5 or higher
4.70 average.
227,502 ratings.
Enough ratings to be trusted
73,428 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 42 days ago.
Updated recently
Last update 10 days ago.
150 characters of release notes.
Release notes say something
Generic notes: “This week's release contains a few bug fixes and performance updates.”
2 languages.
Localised listing
1 language.
58 MB.
Reasonable download size
179 MB.