Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
The General Insurance App
Esurance Mobile25/30 characters used.
Uses the 30 characters
15/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
Contains filler: “app”.
No wasted words
No filler words.
“See how much you can save!”
Has a subtitle
“Finance”
26/30 characters used.
Uses the 30 characters
7/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 252 characters.
Opens with a tight hook
First paragraph is 41 characters.
1,319 characters.
Enough substance
1,578 characters.
7 bullet lines, 12 paragraph breaks.
Easy to scan
24 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.69 average.
Rating of 4.5 or higher
4.84 average.
227,502 ratings.
Enough ratings to be trusted
208,964 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 42 days ago.
Updated recently
Last update 60 days ago.
150 characters of release notes.
Release notes say something
227 characters of release notes.
2 languages.
Localised listing
1 language.
58 MB.
Reasonable download size
128 MB.