Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Hoxx VPN
Defyx8/30 characters used.
Uses the 30 characters
5/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Utilities”
Has a subtitle
“Secure, fast VPN for privacy”
9/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 379 characters.
Opens with a tight hook
First paragraph is 69 characters.
711 characters.
Enough substance
1,559 characters.
0 bullet lines, 4 paragraph breaks.
Easy to scan
11 bullet lines, 17 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.21 average.
Rating of 4.5 or higher
4.42 average.
414 ratings.
Enough ratings to be trusted
52 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 11 days ago.
Updated recently
Last update 42 days ago.
Generic notes: “- Fix connection issues”
Release notes say something
Generic notes: “bug fixes”
1 language.
Localised listing
1 language.
47 MB.
Reasonable download size
137 MB.