Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Yoto: Music, Stories, Sleep
toniesYoto: Music, Stories, Sleep
Audio entertainment for kids
Both fight for
No overlap. These two are not chasing the same searches.
Only tonies
27/30 characters used.
Uses the 30 characters
6/30 characters used.
Keyword part: “Music, Stories, Sleep”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Audio entertainment for kids”
Has a subtitle
“For Tonies, Tonieboxes & more.”
28/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “tonies”.
First paragraph is 115 characters.
Opens with a tight hook
First paragraph is 159 characters.
1,043 characters.
Enough substance
852 characters.
6 bullet lines, 7 paragraph breaks.
Easy to scan
0 bullet lines, 7 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.76 average.
Rating of 4.5 or higher
4.59 average.
29,309 ratings.
Enough ratings to be trusted
8,081 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 7 days ago.
Updated recently
Last update 5 days ago.
174 characters of release notes.
Release notes say something
231 characters of release notes.
2 languages.
Localised listing
3 languages.
187 MB.
Reasonable download size
87 MB.