Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
TfL Go: Plan, Pay, Travel
Heathrow ExpressTfL Go: Plan, Pay, Travel
The official London travel app
25/30 characters used.
Uses the 30 characters
16/30 characters used.
Keyword part: “Plan, Pay, Travel”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“The official London travel app”
Has a subtitle
“Travel”
30/30 characters used.
Uses the 30 characters
6/30 characters used.
Repeats title words: “travel”.
Adds new keywords
No words repeated from the title.
First paragraph is 84 characters.
Opens with a tight hook
First paragraph is 134 characters.
1,958 characters.
Enough substance
1,201 characters.
0 bullet lines, 7 paragraph breaks.
Easy to scan
0 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.80 average.
Rating of 4.5 or higher
4.83 average.
12,121 ratings.
Enough ratings to be trusted
7,170 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 8 days ago.
Updated recently
Last update 73 days ago.
320 characters of release notes.
Release notes say something
480 characters of release notes.
1 language.
Localised listing
5 languages.
135 MB.
Reasonable download size
63 MB.