Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
TfL Go: Plan, Pay, Travel
Visit London - Official Guide25/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Plan, Pay, Travel”.
Carries a keyword, not only a brand
Keyword part: “Official Guide”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 84 characters.
Opens with a tight hook
First paragraph is 112 characters.
1,958 characters.
Enough substance
2,302 characters.
0 bullet lines, 7 paragraph breaks.
Easy to scan
18 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.80 average.
Rating of 4.5 or higher
4.77 average.
12,121 ratings.
Enough ratings to be trusted
2,642 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 8 days ago.
Updated recently
Last update 164 days ago.
320 characters of release notes.
Release notes say something
Generic notes: “Bugfixes and improvements”
1 language.
Localised listing
1 language.
135 MB.
Reasonable download size
113 MB.