Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
MyUofMHealth
Google Health (Fitbit)Google Health (Fitbit)
Your personalized health coach
Only MyUofMHealth
Both fight for
Only Google Health (Fit
12/30 characters used.
Uses the 30 characters
22/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
No filler words.
No wasted words
No filler words.
“Health & Fitness”
Has a subtitle
“Your personalized health coach”
16/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “health”.
First paragraph is 101 characters.
Opens with a tight hook
First paragraph is 268 characters.
1,190 characters.
Enough substance
3,345 characters.
13 bullet lines, 3 paragraph breaks.
Easy to scan
1 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
2 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.64 average.
Rating of 4.5 or higher
4.47 average.
3,953 ratings.
Enough ratings to be trusted
702,539 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 9 days ago.
Updated recently
Last update 5 days ago.
Generic notes: “Miscellaneous fixes and improvements.”
Release notes say something
Generic notes: “General stability improvements and bug fixes.”
2 languages.
Localised listing
32 languages.
166 MB.
Reasonable download size
507 MB.